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XERO: Push to deepen value proposition

Speaking with Peter of Evans and Partners, who work closely with XERO, it is clear that the cloud based accounting software provider has some exciting plans ahead.

In what they described as being at “the end of the beginning” of its operating life cycle, they feel they have a solid enough platform in place to drive growth through operating efficiencies, deepening their value proposition and entering new markets in 2016.

The key value propositions for 2016 include:

  • Focus on employee centred services, including payroll, job costing and time tracking;
  • Big Data, opportunity to analyse both consumer and SME behaviour with over $3Billion in transactional data;
  • Improving synergies with major banks;

Another focus for the business will be to list on the NASDAQ, which they believe will give the company international recognition as a “global provider of accounting software” while facilitating greater access to US based investors.

XERO’s focus on improving the value proposition through automation and big data analysis is another clear indication of the direction the overall accounting industry is going. That is, moving away from compliance and very much towards advisory.

Our expectation is that, as far as hiring is concerned, we will see continued growth in demand for accountants who have the ability to influence stakeholders.

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